Case Studies

Four engagements, described by what was actually built and what changed as a result.

Clients are described by sector rather than named, because most of this work sits inside a product our clients sell and naming it would give away their roadmap. What follows is the substance: the problem as it arrived, the system we built, and the part of the operation it took over. If you want a reference conversation with one of these teams, ask us and we will arrange it.

B2B SaaSVenture-backed AI sales platform

Turning a single AI sales assistant into a multi-agent platform that small businesses can deploy with one line of code

Days
To onboard a new customer
24/7
Autonomous coverage
Multi-channel
One agent, one state

The problem

The client sells AI sales agents that engage website visitors, answer product questions, and capture leads around the clock. Their early product handled one conversation well, but every new customer needed hand-tuning, and each agent lived inside the website widget alone. Growth meant a platform, not more manual setup.

What we built

  • Rebuilt the agent layer as a multi-tenant runtime, so each customer gets an agent trained on their own brand voice, product catalog, and objection handling without bespoke engineering per account.
  • Grounded agent answers in customer-supplied content with a retrieval layer, so agents cite the customer's real product and pricing information instead of improvising.
  • Extended the agent beyond the website widget into the messaging channels their customers already use, with one conversation state shared across channels.
  • Added lead capture and qualification handoff, so a conversation that shows buying intent becomes a structured, routed lead rather than a transcript someone has to read.
  • Instrumented the whole path from first message to captured lead, so both the client and their customers can see which conversations produce revenue.
MarTech / content automationMarketing technology platform

An autonomous content engine plus an MCP server, so an AI assistant can run a company's entire publishing operation

End-to-end
Ideation to published
MCP
Assistant-native control
7+
Channels from one workflow

The problem

The client automates content for small and mid-sized businesses across social channels, blogs, and newsletters. Content generation was already working; the operation around it was not. Ideation, scheduling, publishing, and engagement each needed a person in the loop, which capped how many accounts one operator could run.

What we built

  • Built an autonomous content pipeline that runs ideation, drafting, scheduling, and publishing as one continuous workflow instead of four supervised steps.
  • Implemented a brand knowledge base per account, so generated content stays in the client's voice and inside their claims, and improves as the account adds material.
  • Shipped an MCP server exposing the platform as tools an AI assistant can call directly, so an operator can plan and publish a campaign in conversation rather than through the dashboard.
  • Automated multi-channel distribution across the major social networks plus blog and newsletter delivery, with per-channel formatting handled by the engine.
  • Added a control center with predictive analytics, so operators supervise exceptions instead of approving every post.
Agentic AIMCP server developmentModel Context ProtocolRAGWorkflow automationPredictive analytics
More on LLM Integration
Automotive and RV marketingRetail advertising agency

Automating campaign reporting and lead follow-up for an agency running more than a hundred dealership accounts

100+
Accounts on one pipeline
Minutes
Lead response time
Weekly to automatic
Reporting cycle

The problem

The client is a full-service marketing agency for automotive and RV dealerships, running traditional, digital, and social campaigns for over a hundred accounts across the United States and Canada. Analysts were spending their week assembling per-dealer performance reports by hand, which left no time for the optimization the dealers were actually paying for.

What we built

  • Consolidated spend, traffic, and lead data from the ad platforms and dealer systems into one pipeline, so every account reports off the same numbers.
  • Automated per-dealer performance reporting, replacing the manual weekly assembly with generated reports that read like an analyst wrote them.
  • Deployed a monitoring agent that watches campaign performance continuously and flags accounts that need attention, instead of surfacing problems at the end of a reporting cycle.
  • Automated inbound lead routing and first-touch follow-up, so a lead from a dealer campaign gets a response in minutes rather than waiting for business hours.
  • Built a retrieval assistant over the agency's own campaign history, so account teams can ask what worked for a comparable dealer instead of guessing.
HR technologyApplicant tracking and recruiting platform

Semantic candidate matching and pipeline automation inside an applicant tracking platform

Semantic
Match, not keyword
Automated
Screening and sequencing
Two segments
Agencies and corporate HR

The problem

The client builds an applicant tracking and recruiting CRM for staffing agencies and corporate HR teams. Keyword search was returning the wrong candidates from a database the customers had spent years filling, and recruiters were doing the screening, sequencing, and status-chasing that the platform was supposed to absorb.

What we built

  • Replaced keyword matching with semantic search over parsed resumes, so a role returns candidates who fit the requirement rather than candidates who happened to use the same words.
  • Built a structured parsing layer that turns inconsistent resume formats into comparable candidate records, including migrated data from the systems customers switched from.
  • Automated the screening pass, so a new applicant arrives already ranked against the role with the gaps called out.
  • Added agents that run candidate outreach sequences and interview scheduling, and chase the pipeline stages that recruiters were tracking manually.
  • Surfaced recruiter and pipeline performance in role-based dashboards, so agency owners can see where a search is stalling while there is still time to fix it.
Semantic searchVector embeddingsDocument intelligenceAgentic AIWorkflow automationAnalytics dashboards
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What these engagements have in common

None of them started as an AI project. Each one started as an operational problem that had quietly become expensive: onboarding that could not scale, a reporting cycle eating an analyst team's week, a candidate database nobody could search properly. The AI is the mechanism, not the point.

The pattern underneath is consistent. Get the data into a shape a system can reason over, ground the reasoning in the client's own material with retrieval, give the system safe access to the tools it needs through integrations and MCP servers, and only then hand it the authority to act as an autonomous agent. Skipping straight to the last step is the single most common reason AI pilots never reach production.

Your workflow is probably one of these

Book a free consultation and we will tell you which of these patterns fits, and what it would take to ship the first version.