Catalyst
A 24/7 sales engine that qualifies leads and moves your pipeline without waiting on a person to do it.
Catalyst is a pre-built AI sales agent and AI lead qualification tool that scores and prioritizes leads on fit and buying signals, handles objections in context during a live conversation, and keeps the pipeline moving by writing back to your CRM instead of waiting for someone to log it. It is one of four ready-to-deploy agents from HEU.AI, built on the same agentic AI development practice behind our custom work.
What Catalyst does
Smart lead scoring
Qualifies and prioritizes leads on buying signals and fit, so your team works the right conversations first instead of the newest ones.
Context-aware objection handling
Responds to pricing, timing, and competitor concerns in real time, during the conversation, rather than routing them to a queue.
Automated pipeline management
Syncs directly to your CRM and keeps every deal current, so nobody spends the end of the week reconstructing what happened.
Answers grounded in your content
Product and pricing answers come from your own material through a RAG retrieval layer, not from a model improvising.
How this differs from a sales chatbot
A chatbot waits for a question and answers it. An agent works toward a goal without being asked step by step. Catalyst does not only answer "what does this cost": it notices a lead that has gone quiet, checks the stage that lead sits at in the CRM, and follows up on its own. A chatbot responds; an agent acts.
That is why Catalyst is measured on pipeline rather than on deflected conversations. The point is not that a person was saved a reply, it is that a lead that would have gone cold was qualified and routed while it was still worth working.
Where it runs
Catalyst connects to the CRM and sales tools your team already relies on, so there is no new dashboard to learn and no parallel record of the truth. It is built to work inside your existing process rather than to replace it with another tool your reps have to remember to open.
Where a conversation needs to reach beyond the CRM, the same LLM integration work that connects our custom agents applies here: your systems, your permissions, your audit trail.
Pre-built, then fitted to your pipeline
Catalyst ships as a pre-built agent, which is why a first working result takes days rather than months: lead scoring logic, CRM integration, and conversational handling are already solved and already in production. Configuration is your scoring criteria, your objection library, and your routing rules.
Where a sales process has something genuinely specific to it, a qualification bar that no generic model would infer or a handoff that has to respect territory rules, we extend Catalyst rather than start a build from scratch. One of our B2B SaaS clients took that further and turned a single assistant into a multi-tenant agent platform: read the case study.
Explore More
FAQ
What is Catalyst?
Catalyst is a pre-built AI sales agent from HEU.AI. It scores and prioritizes inbound leads on fit and buying signals, handles objections during live conversations, and writes activity and stage changes back to your CRM without a person logging them manually.
How is Catalyst different from a sales chatbot?
A chatbot answers a question when asked. Catalyst works toward an outcome: it tracks where a lead sits in the pipeline, notices when one goes quiet, and follows up on its own. It is measured on qualified pipeline rather than on conversations handled.
Which CRMs does Catalyst work with?
Catalyst connects to the CRM and sales tooling your team already uses, syncing lead records, activity, and stage changes both ways. Integration scope is confirmed during a free consultation before any build work starts.
How long does it take to deploy Catalyst?
Because the lead scoring, CRM integration, and conversational handling are already built, Catalyst deploys in days rather than months. Configuration covers your qualification criteria, objection library, and routing rules.
Deploy Catalyst Against Your Own Pipeline
Days, not months, to a working agent on your existing CRM. Book a free consultation and see it run against your real leads.