Real estate and mortgage marketing
Campaigns that run continuously, with compliance as a gate in the pipeline rather than someone's memory.
Publishing across several social and advertising platforms was done by hand, account by account, and the industry's advertising rules were applied inconsistently depending on who prepared the post. Output volume was capped by the size of the marketing team.
We built a content generation and scheduling pipeline across the major platforms, with direct API integrations taken through each platform's formal app review, and a compliance engine that applies the industry's advertising rules before anything is allowed to publish.
The situation
- Publishing across several social and advertising platforms was done by hand, account by account.
- Industry advertising rules were applied inconsistently depending on who prepared the post.
- Output volume was capped by the size of the marketing team.
What we built
- A content generation and scheduling pipeline across the major social and advertising platforms.
- Direct platform API integrations, taken through each platform's formal app review and permission process.
- A vector-backed content memory, so campaigns build on what has already been published.
- A compliance engine applying the industry's advertising rules before anything is allowed to publish.
What changed in daily operations
- Campaign volume is no longer tied to headcount.
- Compliance is enforced by the system rather than remembered by a person.
- Marketing staff moved from scheduling posts to directing strategy.
Related work
Does this look like your process?
Book a free consultation and we will tell you whether this pattern fits, and what it would take to ship the first working version against your own data.