Automotive and RV marketing
Automating campaign reporting and lead follow-up for an agency running more than a hundred dealership accounts.
The client is a full-service marketing agency for automotive and RV dealerships, running traditional, digital, and social campaigns for over a hundred accounts across the United States and Canada. Analysts were spending their week assembling per-dealer performance reports by hand, which left no time for the optimization the dealers were actually paying for.
We consolidated spend, traffic, and lead data into one pipeline, automated the per-dealer reporting on top of it, and put a monitoring agent over the whole book of accounts.
The situation
- Spend, traffic, and lead data sat across ad platforms and dealer systems, with no common set of numbers.
- Analysts spent the week assembling per-dealer performance reports by hand.
- Problems in an account surfaced at the end of a reporting cycle, not while they could be fixed.
What we built
- Consolidation of spend, traffic, and lead data from the ad platforms and dealer systems into one pipeline, so every account reports off the same numbers.
- Automated per-dealer performance reporting, replacing the manual weekly assembly with generated reports that read like an analyst wrote them.
- A monitoring agent that watches campaign performance continuously and flags accounts that need attention.
- Automated inbound lead routing and first-touch follow-up, so a lead from a dealer campaign gets a response in minutes rather than waiting for business hours.
- A retrieval assistant over the agency's own campaign history, so account teams can ask what worked for a comparable dealer instead of guessing.
What changed in daily operations
- More than a hundred accounts report off one pipeline and one set of numbers.
- Inbound leads get a first response in minutes rather than at the next business day.
- Analyst time moved from assembling reports to the optimization the dealers pay for.
Related work
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